Sans Normal Jimup 2 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, confident, modern, friendly, impactful, clean, attention, clarity, modernity, approachability, display, geometric, rounded, blocky, open apertures, large counters.
A heavy, expanded sans with a geometric foundation and rounded bowls. Curves are smooth and continuous, while terminals are predominantly straight and clean, giving the forms a crisp, contemporary edge. Uppercase shapes read broad and stable with generous interior space (notably in O, D, and P), and the lowercase maintains clear, open counters with simple, sturdy construction. Numerals are large and assertive, matching the overall width and producing a strong, even typographic color in text.
This font is well suited to headlines, posters, and signage where width and weight can be used to command attention. It also works effectively for branding and packaging, especially where a clean, contemporary voice is desired and short-to-medium text needs to remain readable and consistent.
The overall tone is confident and modern, balancing a friendly roundness with a no-nonsense, attention-grabbing presence. Its wide stance and clean drawing feel contemporary and public-facing, suited to messages that need clarity and impact without feeling overly technical or austere.
The design appears intended to provide a bold, wide display voice with modern geometric proportions and approachable rounded forms. It prioritizes strong presence and clarity, aiming for legible, high-impact typography in marketing and editorial display contexts.
The rhythm in running text is dominated by broad forms and prominent round letters, creating a strong horizontal footprint. Diagonals (such as in V, W, X, and Y) are clean and decisive, and the design’s generous bowls and counters help preserve legibility at larger display sizes despite the dense weight.