Sans Normal Atbab 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Polaris' by AVP, 'Baseface' by Attractype, 'Reyhan' by Plantype, and 'Benjamin' by Wilton Foundry (names referenced only for comparison).
Keywords: ui text, body copy, product design, signage, presentations, neutral, modern, clean, friendly, technical, neutral utility, legibility, modern minimalism, systematic consistency, rounded, geometric, open apertures, high legibility, balanced.
A clean sans with rounded, geometric construction and even stroke weight throughout. Curves are smooth and circular, with open counters and generous apertures that keep interior spaces clear in both uppercase and lowercase. Terminals are mostly straight and crisp, while joints and bowls stay soft and consistent, producing a steady rhythm in text. Proportions feel balanced and contemporary, with clear differentiation between similar forms and straightforward, readable numerals.
This font suits interfaces, dashboards, and product UI where clear forms and steady texture help scanning. It also works well for general-purpose body copy, instructional material, and straightforward branding systems that want a modern but not overly stylized voice. The clear numerals and open forms make it a solid option for signage, labels, and slides.
The overall tone is neutral and modern, with a friendly softness coming from its rounded curves. It reads as practical and unpretentious rather than expressive, making it feel dependable and approachable for everyday communication.
The design appears intended as a versatile, contemporary sans focused on clarity and consistency. Its geometric roundness and restrained detailing aim to deliver a clean, accessible reading experience across headings and text.
In running text the spacing and letterfit appear even, supporting comfortable paragraph color. The shapes lean more circular than humanist, giving headings a tidy, structured look while maintaining clarity at smaller sizes.