Sans Normal Atgaj 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Acherus Feral' by Horizon Type, 'Neptune' by Indian Type Foundry, 'Axiforma' by Monotype, and 'Gramatika' by Tokotype (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, clean, modern, neutral, friendly, efficient, utility, legibility, system design, neutral branding, clarity, geometric, rounded, monoline, open apertures, balanced.
A clean sans with largely geometric construction, smooth curves, and consistent stroke thickness. Rounds are close to circular with straightforward terminals, giving letters a crisp, even texture. Proportions feel balanced and contemporary, with open counters and clear interior spaces that keep forms readable at text sizes. The lowercase is simple and workmanlike, and the figures are plain and evenly drawn for steady rhythm in running text.
Well suited to interface copy, product labeling, and general-purpose branding where clean readability is needed. It should perform reliably in short paragraphs, documentation, and informational layouts, and it can also work for signage and wayfinding thanks to its open shapes and steady spacing.
The overall tone is neutral and modern, leaning friendly rather than sharp. Its straightforward shapes and even rhythm feel utilitarian and dependable, with a mild softness from the rounded forms that keeps it approachable.
The font appears intended as a versatile, general-use sans that prioritizes legibility and a calm, contemporary voice. Its geometric underpinnings and restrained detailing suggest it was drawn to integrate easily into digital and print systems without calling attention to itself.
The design favors clarity over personality, with minimal quirks and a consistent, systematic feel across caps, lowercase, and numerals. Curved letters maintain smooth joins and stable widths, helping paragraphs set with an even gray value.