Sans Normal Akmor 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, wayfinding, packaging, modern, friendly, clean, neutral, approachable, clarity, approachability, contemporary utility, system consistency, rounded, geometric, crisp, open, high-contrast (shape).
A rounded geometric sans with monoline construction and softly squared corners that keep the forms crisp without feeling sharp. Circular letters like O/C/Q are built from near-perfect rounds with open apertures, while straight-sided characters (E, F, L, T) use even stems and flat terminals. Lowercase is simple and contemporary, with a single-storey a and g, a compact shoulder on r, and a smooth, continuous curve on s. Numerals follow the same clean geometry, with an open-top 4, a rounded 6/9, and a straightforward 1, producing a consistent, highly legible rhythm in text.
This font suits interface typography, product branding, and editorial headlines where a clean, modern voice is needed without looking sterile. Its open shapes and simple lowercase make it effective for short paragraphs, labels, and navigation, while the geometric caps and tidy numerals work well for signage, dashboards, and packaging systems.
The overall tone is contemporary and friendly, balancing technical neatness with soft, approachable curves. It reads as calm and straightforward rather than expressive, making it feel trustworthy and easy to scan.
The design appears intended to deliver a modern geometric sans that remains welcoming in tone, using rounded construction to soften a clean, utilitarian structure. It prioritizes clear silhouettes, consistent curves, and easy readability across mixed-case text and numbers.
Counters are generous and internal spacing stays open in both the uppercase and lowercase, supporting clarity at larger and smaller display sizes. The design’s rounded corners and near-circular bowls create a cohesive, polished texture across mixed-case settings and numerals.