Sans Normal Atmaj 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids design, friendly, casual, approachable, playful, handmade, approachability, informality, human touch, softness, everyday usability, rounded, soft, open, quirky, lively.
A rounded sans with soft, slightly irregular curves and a gently uneven rhythm that suggests a hand-drawn influence. Strokes stay fairly even throughout, with rounded terminals and subtly varied contours that prevent the forms from feeling rigidly geometric. Counters are open and clear, and the overall spacing reads comfortably, though letter widths fluctuate a bit, adding to the informal texture. Numerals and capitals follow the same softened construction, keeping a cohesive, easygoing silhouette.
Well-suited for branding systems that want to feel approachable, as well as packaging, posters, and promotional graphics where a friendly tone matters. It can also work for short to medium blocks of text in editorial or digital contexts when an informal, human voice is preferred over a strictly neutral sans.
The tone is warm and personable, with a lighthearted, human feel. Its slight wobble and rounded finishing make it come across as friendly rather than technical, lending a relaxed voice to headings and short passages.
Likely designed to provide a clean, readable sans foundation with a softer, more personal character than a strictly geometric or industrial style. The goal appears to be versatility for everyday design needs while retaining a distinctive, approachable warmth.
Distinctive character comes from the combination of clean sans structure with mild organic irregularities—enough to feel expressive without turning into novelty. The rounded shapes and open apertures help maintain clarity in mixed-case text while preserving an informal, handmade personality.