Sans Contrasted Ledam 7 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: branding, ui text, headlines, packaging, editorial, modern, friendly, clean, geometric, breezy, approachability, clarity, modernity, versatility, brand tone, rounded, open forms, high-clarity, smooth curves, tapered joins.
A clean sans with rounded geometry and subtly tapered stroke endings that create a gentle calligraphic lift without becoming script-like. Curves are smooth and fairly circular, while straight strokes stay crisp, producing a steady rhythm across lines of text. Uppercase forms are simple and open, with balanced counters; the lowercase follows the same logic with single-storey constructions and wide, easy-to-read apertures. Numerals are similarly rounded and legible, matching the overall soft-meets-precise construction.
Well-suited to brand systems that want a modern, welcoming feel, as well as UI and product copy where clarity and smooth texture matter. Its rounded construction and steady rhythm also work nicely for headlines, packaging, and editorial callouts where a clean but personable sans is needed.
The tone is contemporary and approachable, combining rational, geometric structure with a slightly human, buoyant softness. It reads as friendly and uncluttered, lending a calm, optimistic voice to headlines and short paragraphs.
The font appears intended as a contemporary all-purpose sans that balances geometric clarity with softened terminals to avoid a cold, technical look. Its consistent forms and approachable curves suggest a focus on legibility and a friendly brand voice across display and text settings.
The design shows consistent rounding at corners and terminals, which helps maintain a cohesive texture in running text. Spacing appears comfortable and even, supporting airy layouts and clear word shapes.