Sans Normal Diram 12 is a very light, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, editorial, packaging, modern, airy, refined, calm, minimal, minimalism, modernity, elegance, clarity, monoline, clean, geometric, open apertures, generous spacing.
A very light, monoline sans with a geometric skeleton and softly rounded curves. Strokes are consistently thin with clean terminals, producing an airy texture and a delicate rhythm in text. Round letters lean toward circular construction (O, C, G), while straight-sided forms stay crisp and simple; joins are smooth and unobtrusive. Lowercase shapes are clear and open, with a single-storey “a” and “g” and a small, neat dot on “i/j,” contributing to an uncluttered, contemporary feel. Numerals match the same light touch, with open, rounded forms and restrained detailing.
Best suited for display and larger-size applications such as headlines, brand wordmarks, posters, and packaging where the thin strokes can remain crisp. It can also work for editorial pull quotes or short passages in clean layouts that provide ample whitespace and strong contrast.
The overall tone is modern and quiet, communicating refinement and restraint rather than emphasis. Its light weight and even color give it a sleek, gallery-like presence that feels contemporary and understated.
The design appears intended to deliver a contemporary, minimalist sans with a geometric foundation and a refined, lightweight presence, prioritizing clarity and elegance over heavy impact.
At text sizes the thin strokes and open counters keep the page feeling bright, but the weight remains delicate, making it better suited to designs that can preserve sufficient size and contrast. The curves and diagonals maintain a consistent, smooth cadence across uppercase, lowercase, and figures.