Sans Normal Arbem 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra and 'Aftika' by Graphite (names referenced only for comparison).
Keywords: ui text, body text, product labels, signage, presentations, neutral, modern, clean, pragmatic, friendly, readability, versatility, neutrality, clarity, approachability, humanist, open counters, rounded terminals, soft geometry, even rhythm.
A clean sans with softly rounded curves and an even, steady color. Capitals are straightforward and geometric without sharp extremes, while lowercase forms show slightly humanist construction with open apertures and generous counters. Strokes maintain consistent thickness, terminals read smooth rather than abrupt, and spacing feels balanced for continuous text. Numerals are simple and readable, matching the letters in stroke tone and proportion.
It suits interface copy, editorial body text, and everyday brand communications where a calm, legible sans is needed. The clear shapes and balanced spacing also work well for signage, instructional content, and presentation typography at a range of sizes.
The overall tone is neutral and modern, with a mild warmth from the rounded shaping. It feels approachable and unpretentious, prioritizing clarity over personality-driven quirks.
Designed as a general-purpose sans focused on readability and visual neutrality, with subtly rounded, friendly forms to keep the texture smooth in paragraphs and mixed-case text.
The font’s rhythm stays consistent across mixed-case settings, and the open internal spaces help maintain legibility in longer passages. Forms avoid overt stylistic gestures, making the typeface blend easily into many layouts while still feeling soft-edged rather than rigid.