Serif Normal Mako 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'FS Sally Paneuropean' by Fontsmith; 'Calibra Text' by Great Studio; 'Geller' by Ludka Biniek; 'Accia Moderato' by Mint Type; and 'Acta Pro', 'Nitida Text', and 'Nitida Text Plus' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, pull quotes, traditional, authoritative, bookish, formal, readable impact, classic tone, editorial utility, institutional voice, bracketed, beaked, crisp, sculpted, robust.
A bold text serif with crisp, bracketed serifs and pronounced stroke modulation. The letterforms show sturdy vertical stems paired with tapered joins and wedge-like terminals, producing a carved, slightly calligraphic feel without becoming decorative. Counters are moderately open and the proportions read as compact but not condensed, with clear differentiation across capitals, lowercase, and figures. Numerals are weighty and traditional in stance, matching the strong typographic color of the letters.
Well suited to editorial typography where a strong, classic voice is desired—magazine headlines, book covers, section titles, and pull quotes. It can also work for short passages of display text and formal branding applications where a traditional serif presence helps establish credibility.
The overall tone is classic and authoritative, with a distinctly editorial and literary flavor. Its strong contrast and confident serifs evoke traditional publishing and institutional typography, while the sculpted terminals add a touch of elegance and craft.
Likely designed to deliver a conventional, publication-ready serif voice with extra weight and contrast for impact. The intent appears to balance readability with a more sculpted, expressive terminal treatment so it can function both as a sturdy text companion and a confident display option.
At text sizes it forms a dark, emphatic texture, and the sharper terminals can become a defining feature in headlines and pull quotes. The italic is not shown, but the roman’s beaked details and tapered diagonals give it energy beyond a purely neutral text face.