Sans Normal Kobum 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dart 4F' by 4th february, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Basic Sans Cnd' by Latinotype, 'News Gothic No. 2' by Linotype, 'Interval Sans Pro' by Mostardesign, 'Akwe Pro' by ROHH, 'Hamburg Serial' by SoftMaker, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, modern, sporty, confident, dynamic, friendly, impact, modernity, motion, clarity, oblique, geometric, rounded, clean, crisp.
A slanted, heavy sans with broadly geometric construction and generously rounded curves. Strokes are uniform and low-contrast, producing solid, even color and a stable rhythm across lines. Counters are fairly open for the weight, with smooth, circular bowls (notably in O/Q and the lowercase o) and compact joints that keep silhouettes tight. Terminals are clean and unadorned, and the overall spacing feels contemporary and efficient, supporting strong word shapes at display sizes.
Best suited to headlines, logos, and short text where the heavy weight and oblique stance can carry impact. It will work well for brand systems that need a modern, energetic voice—such as sports, tech, consumer goods, and promotional materials—and can also serve for UI or signage accents when used sparingly at larger sizes.
The typeface reads as energetic and assertive without feeling aggressive, combining a forward-leaning motion with friendly roundness. Its tone suggests contemporary branding, action-oriented messaging, and a polished, no-nonsense clarity.
The design appears intended to deliver a strong, contemporary sans voice with built-in motion from the slant and a friendly approach through rounded, geometric shapes. It prioritizes impact, clarity, and a cohesive graphic texture across mixed-case text and numerals.
Uppercase forms lean toward simple, geometric archetypes, while the lowercase maintains straightforward, single-storey shapes where expected and a clear, utilitarian italic slant. Numerals are sturdy and highly legible, with familiar, no-frills forms that match the letterforms’ compact, rounded geometry.