Sans Normal Ammiy 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Haas Grotesk Text' and 'Neue Helvetica eText' by Linotype, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, 'SK Goldilocks' by Salih Kizilkaya, 'NeoGram' by The Northern Block, and 'Nimbus Sans Arabic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, confident, clean, friendly, neutral, clarity, impact, versatility, modernity, geometric, monoline, smooth, open apertures, high legibility.
A heavy, geometric sans with monoline strokes and rounded, circular construction throughout. Curves are smooth and continuous, while joins and terminals are clean and mostly squared, producing a crisp silhouette. Counters are generous for the weight, apertures stay open, and the overall rhythm is even and steady. Uppercase forms feel broad and stable (notably round characters like C, G, O, Q), while lowercase shows simple, single-storey shapes with compact shoulders and a sturdy, utilitarian build.
Well suited to headlines, logos, and display settings where a strong, clean sans is needed. The open counters and even stroke weight also make it appropriate for short UI labels, navigation, and signage, especially where clarity at a glance is important.
The tone is modern and straightforward, with a friendly neutrality that reads as dependable rather than expressive. Its weight and clean geometry give it a confident, contemporary voice suited to bold messaging without feeling aggressive.
The design appears intended as a versatile geometric workhorse: a sturdy, contemporary sans that prioritizes clarity, consistency, and visual impact. It aims to deliver a clean, modern presence across marketing and interface contexts while maintaining a friendly, approachable feel.
The figures appear lining and proportionally consistent with the capitals, with round numerals that echo the circular letterforms. Diacritics and punctuation aren’t shown, but the displayed glyphs suggest a cohesive geometric system with consistent stroke endings and balanced internal space.