Sans Normal Okguj 20 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Urania' by Hoftype, 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry, 'Axiforma' by Monotype, and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: headlines, branding, logos, packaging, posters, friendly, modern, confident, clean, approachable, friendly modernity, display clarity, brand presence, legible impact, rounded, soft, geometric, solid, high legibility.
A heavy, rounded sans with softly squared terminals and smooth, continuous curves. The letterforms emphasize circular construction (notably in O/C/G/Q and the bowls of b/d/p/q) paired with straight, stable stems. Counters are open and generous for the weight, while joins and corners are subtly eased rather than sharply cut, keeping the texture even and dense. The lowercase shows a single-storey a and g, a compact, symmetrical feel in forms like m and n, and straightforward figures with simple, sturdy shapes.
Best suited to headlines and short-to-medium display copy where its rounded geometry and strong weight can carry a message with clarity. It also works well for branding and packaging that benefit from a friendly, modern voice, and for posters or signage where quick recognition and solid presence are important.
The overall tone is friendly and contemporary, combining a warm, approachable softness with a confident, punchy presence. It reads as practical and upbeat rather than formal, making it feel suitable for brands that want clarity without severity.
The font appears designed to deliver a clean, modern sans with softened geometry that stays legible and consistent at larger sizes. Its construction prioritizes simple, recognizable shapes and an even typographic color for straightforward communication with a welcoming character.
The design maintains consistent stroke mass and rounded geometry across the set, producing a smooth rhythm in text. Uppercase proportions feel wide and stable, while the lowercase stays compact and highly readable at display sizes, with clear distinctions in common shapes like I/l/1 through simple, unembellished forms.