Sans Normal Peroy 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Giga Sans' by Locomotype, 'Modica' and 'Technica' by Monotype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, punchy, approachable, impact, approachability, modernity, clarity, display, rounded, soft corners, geometric, compact counters, heavy terminals.
A very heavy sans with rounded geometry and softened corners throughout. Strokes are broadly uniform, with large, simple shapes and tight internal counters that give the letters a compact, blocky presence. Curves are smooth and circular (notably in C/O/Q/S), while straight-sided forms keep clean, squared-off joins that feel slightly chamfered rather than sharp. The lowercase shows single-story a and g, sturdy verticals, and a sturdy, utilitarian rhythm; numerals are similarly robust with clear, open silhouettes.
Best suited to headlines, branding, packaging, and signage where strong presence and quick recognition are needed. It performs especially well in short, bold statements, logos, and display settings where the rounded geometry can convey friendliness while maintaining impact.
The overall tone is confident and upbeat, balancing friendly roundness with an assertive, poster-like mass. It reads as modern and approachable rather than technical, with a slightly toy-like softness that keeps the weight from feeling aggressive.
The design appears intended to deliver maximum visual weight with a clean, contemporary sans structure, using rounded shaping to keep the voice approachable. It prioritizes bold readability and strong silhouettes for display typography and attention-grabbing applications.
Because the forms are so dense, smaller sizes may reduce interior clarity in letters like B, e, a, and 8 where counters are tight. At larger sizes the even texture and smooth curves create strong, high-impact word shapes, especially in short lines and titles.