Sans Normal Pemir 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Meccanica', 'Modica', and 'Technica' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, confident, retro, impact, approachability, simplicity, display, rounded, soft, compact, blocky, sturdy.
A heavy, rounded sans with thick, uniform strokes and softly radiused corners throughout. The letterforms lean on simple geometric construction—broad bowls, open apertures, and short, sturdy joins—creating a compact, punchy texture in lines of text. Counters are relatively small for the weight, and terminals tend to finish with blunt, rounded cuts rather than sharp points, keeping the overall silhouette smooth and cohesive. Numerals match the same rounded, robust build and read clearly at display sizes.
Best suited to short, high-impact settings such as headlines, poster typography, brand marks, packaging callouts, and bold UI banners. It also works well for playful editorial openers or social graphics where a friendly, attention-grabbing voice is needed.
The tone is warm and approachable, with a playful, cartoon-adjacent boldness that feels energetic rather than formal. Its soft geometry and hefty presence give it a cheerful, poster-ready character that can also feel slightly retro and “bubble” like.
The design appears intended to deliver maximum visibility with a soft, approachable feel—pairing stout, geometric forms with rounded finishing to create an inviting, contemporary display sans that reads quickly and stands out in large sizes.
The uppercase has strong, simplified silhouettes with generous curves, while the lowercase maintains a friendly, compact rhythm that stays legible despite the dense stroke weight. Overall spacing appears tuned for display impact, producing solid word shapes and high visual presence in headlines.