Sans Normal Perud 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Kagins' by Rhtype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, retro, bold, impact, approachability, retro flavor, display clarity, brand voice, rounded, chunky, soft corners, compact joins, high impact.
A heavy, rounded sans with broad proportions and strongly simplified geometry. Strokes are uniform and monolinear, with soft curves and blunt terminals that keep the silhouettes dense and blocky. Counters are relatively small for the weight, and many letters show gently bulging bowls and curved shoulders that create a bouncy rhythm in text. The lowercase is sturdy and compact, with a single‑storey “a” and “g,” a short crossbar on “t,” and a round i-dot that reinforces the soft, geometric feel. Numerals follow the same chunky, high-ink approach with smooth curves and stable, wide set forms.
Best suited to display roles where bold presence and friendly character are priorities—headlines, posters, branding lockups, packaging fronts, and short signage lines. It can work for brief callouts or interface accents at larger sizes, but its dense interiors and heavy color are most effective when used with ample whitespace and moderate line lengths.
The overall tone is upbeat and approachable, with a big, friendly voice that reads as playful rather than severe. Its rounded massing and inflated shapes evoke a retro display sensibility while still feeling clean and modern. In longer lines it maintains an energetic, buoyant texture that emphasizes warmth and immediacy.
The design appears intended to deliver maximum impact with a soft, approachable personality. By combining simplified, rounded forms with dense weight and wide proportions, it aims to stay highly legible at display sizes while projecting a cheerful, contemporary-retro tone.
Curved strokes and rounded joins dominate, giving the alphabet a consistent, balloon-like solidity across caps, lowercase, and figures. The wide footprint and dark color create strong presence, so spacing and line breaks become an important part of keeping layouts breathable.