Sans Normal Lorid 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'PGF Now' by PeGGO Fonts, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional ads, sporty, dynamic, confident, friendly, retro, attention, momentum, modern display, brand impact, oblique, compact joins, rounded, chunky, punchy.
A heavy, oblique sans with broad proportions, rounded curves, and tightly controlled apertures. Strokes stay essentially monolinear, with smooth, circular bowls and soft terminals that keep counters open despite the weight. The slant is consistent across caps, lowercase, and figures, and the overall rhythm is compact and energetic, with sturdy diagonals and stable, blocky forms.
Best suited to headlines and short, high-impact text where weight and slant can do the expressive work—posters, sports or event branding, packaging, and promotional graphics. It can also function for bold subheads or callouts in editorial layouts when used with generous spacing.
The design reads as assertive and energetic, with a forward-leaning posture that suggests motion and urgency. Its rounded construction keeps the tone approachable rather than severe, giving it a sporty, promotional feel suited to attention-grabbing messaging.
The font appears designed to deliver maximum impact with a fast, forward-leaning silhouette and smooth, rounded geometry. Its emphasis on bold presence and consistent oblique rhythm suggests an intent to perform in branding and display settings where immediacy and clarity matter.
Uppercase forms feel solid and billboard-like, while the lowercase maintains clear, single-storey shapes and strong differentiation in key letters. Numerals match the same broad, rounded construction and lean, helping mixed text and headlines feel cohesive.