Sans Normal Kimef 3 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, assertive, contemporary, informal, impact, speed, modernity, headline emphasis, brand presence, oblique, geometric, slanted terminals, compact joints, open apertures.
A heavy, oblique sans with rounded, geometric construction and consistently low stroke modulation. Letterforms lean strongly forward with clean, mostly linear terminals and occasional angled cuts that sharpen the silhouette. Counters are generally open and simple, with circular/oval bowls and smooth curves, while diagonals and joins feel compact and purposeful. Overall spacing and proportions read as slightly condensed in feel due to the slant and tight internal shapes, producing a dense, high-impact texture in text.
Well suited for headlines, short marketing copy, posters, and brand marks that benefit from a sense of speed and emphasis. It can also work for packaging and apparel graphics where a compact, energetic texture is desirable, especially when set with generous leading for longer lines.
The strong forward slant and substantial weight give the face a fast, energetic tone that suggests motion and confidence. Its clean geometry keeps the mood modern, while the oblique stance adds a casual, action-oriented character suited to attention-grabbing messaging.
The design appears intended to deliver a modern, high-impact oblique sans that reads quickly and projects momentum. Its simplified, rounded geometry prioritizes clarity and punch over delicate detail, aiming for strong presence in display and branding contexts.
In continuous text, the pronounced slant creates a strong directional rhythm and a dark typographic color, making it most comfortable at display sizes or short-to-medium passages. Figures follow the same oblique, sturdy styling, matching the headline-centric personality.