Sans Normal Addug 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, sporty, informal, confident, modern, emphasis, motion, modernity, clarity, impact, slanted, geometric, rounded, clean, compact.
A slanted sans with compact proportions and a steady, low-contrast stroke. Curves are broadly rounded and smooth, while terminals are mostly clean and slightly angled, giving letters a forward-leaning, energetic rhythm. Counters stay open and simple, and the overall construction feels geometric without becoming rigid, with consistent widths across most glyphs and slightly tightened joins in diagonals.
Best suited to short-to-medium display settings where a sense of speed and emphasis is helpful, such as headlines, posters, campaign graphics, and brand marks. It can also work for packaging and labels where a compact, forward-leaning sans can hold attention without decorative complexity.
The overall tone is brisk and energetic, with a casual confidence that feels contemporary and action-oriented. The slant and compact shapes suggest motion, making the voice feel more expressive than a neutral text sans while remaining orderly and legible.
The design appears intended to deliver a modern, energetic sans voice with a consistent slant and rounded geometry, balancing impact with clean readability. It prioritizes a strong, unified texture and straightforward letterforms that stay recognizable in fast-scanning contexts.
The sample text shows a strong, even color on the line, and the slant creates a pronounced directional flow across words. Numerals follow the same rounded, straightforward logic, matching the letters in weight and presence for cohesive mixed content.