Sans Normal Liror 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, confident, contemporary, friendly, emphasis, impact, motion, display, heavy, oblique, compact, rounded, punchy.
A heavy, oblique sans with rounded counters and smoothly curved joins that keep the dense weight feeling cohesive. Strokes are broadly uniform with minimal modulation, and terminals tend to be blunt or softly tapered rather than sharp. The proportions are compact and forward-leaning, with sturdy verticals and wide curves that maintain clarity even at bold sizes. Numerals match the same robust, rounded construction, giving the set a consistent, emphatic rhythm.
Best suited for headlines, short statements, and large-scale display where its weight and slant can deliver immediate emphasis. It works well for sports and lifestyle branding, campaign graphics, packaging callouts, and attention-grabbing UI labels. In longer passages, it functions more as a punchy accent style than as a primary text face.
The overall tone is energetic and assertive, with a sporty, momentum-driven slant. Its bulk and smooth curvature read as confident and approachable rather than severe, making it feel modern and promotional. The italic angle adds urgency and motion, suitable for messaging that needs to feel active and upbeat.
This design appears intended to provide a high-impact italic sans for modern display use, combining strong weight with rounded geometry to stay legible while projecting motion. The consistent stroke treatment and simplified forms suggest a focus on versatility in branding and promotional settings where quick recognition matters.
The letterforms prioritize impact over delicacy: bowls and apertures stay fairly open for the weight, while tight spacing and compact shapes create a strong, poster-like texture in lines of text. The design remains clean and utilitarian, avoiding decorative quirks in favor of a straightforward, muscular silhouette.