Sans Normal Kemay 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'PT Sans Pro' by ParaType, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, signage, sporty, assertive, modern, energetic, bold, impact, motion, visibility, modernity, display, oblique, rounded, compact, punchy, smooth.
A heavy, oblique sans with rounded, softly modulated shapes and dense internal counters. Curves are smooth and circular-leaning, while joins and terminals stay clean and relatively blunt, giving the letters a compact, high-impact silhouette. Spacing appears slightly tight at display sizes, with a steady rhythm and consistent stroke mass that keeps forms readable despite the strong slant. Numerals match the letters in weight and curvature, with an especially rounded 8 and sturdy, simple construction across the set.
This font performs best in headlines, posters, and brand marks where a bold, dynamic voice is needed. It also fits sports and event graphics, packaging callouts, and short signage lines that benefit from fast visual punch. For longer passages, it works most comfortably at larger sizes where the tight, heavy forms have room to breathe.
The overall tone is forceful and energetic, reading as sporty and forward-moving due to the pronounced slant and thick, compact forms. It feels contemporary and confident rather than delicate, making it well suited to attention-grabbing messaging.
The design appears intended to deliver a strong, modern sans voice with a built-in sense of motion. By pairing a pronounced slant with rounded, low-detail forms, it aims for high visibility and a confident, contemporary presence in display-oriented typography.
The oblique angle and heavy weight create strong word shapes, and the rounded geometry keeps the impact friendly rather than aggressive. The lowercase maintains a clear, straightforward construction that prioritizes bold legibility over nuance, particularly in compact text blocks.