Sans Other Wivo 7 is a very bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, branding, packaging, futuristic, techno, experimental, space-age, assertive, distinctiveness, futurism, display impact, graphic texture, branding voice, capsule forms, ink-trap cuts, slotted counters, modular, geometric.
This typeface is built from chunky, capsule-like strokes with sharply cut, horizontal slots running through many bowls and counters. Letterforms lean on broad rounded rectangles and blunt terminals, contrasted by occasional hairline vertical connectors and abrupt notches that create a segmented, engineered feel. The silhouettes are expansive and low-profile, with tight apertures and simplified interior spaces; curves are smooth and continuous, while joins and cross-strokes often resolve into crisp, planar cuts. Overall rhythm is dense and graphic, with a strong emphasis on horizontal banding and a deliberate mix of solid mass and thin “spine” elements in select glyphs.
Best suited to large-format applications where the internal slots and broad forms can be appreciated—such as headlines, posters, event graphics, and identity marks. It can also add a strong, futuristic flavor to packaging and short callouts, especially when generous spacing and high contrast backgrounds support legibility.
The font reads as futuristic and techno-forward, with an experimental display attitude. Its sliced interiors and modular construction evoke industrial design, sci‑fi interfaces, and custom logotypes, projecting confidence and a slightly aggressive, high-energy tone.
The design appears intended to deliver a bold, highly distinctive sans display voice by combining rounded geometric masses with precision-cut interruptions. The recurring horizontal segmentation suggests a deliberate motif aimed at creating a recognizable texture and a sci‑fi/industrial personality for branding and titling.
The distinctive internal slits can reduce clarity at small sizes, but they create a memorable texture at headline scale. Numerals follow the same banded logic, giving sets and counters a consistent, stylized cadence in mixed text.