Sans Normal Bulaw 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Moniak Sans' by Design Komando, 'Brignell Square' by IB TYPE Inc., 'Motiva Sans' by Plau, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: ui text, web apps, editorial, wayfinding, branding, clean, modern, neutral, friendly, efficient, legibility, versatility, clarity, neutrality, geometric, rounded, open apertures, monoline, crisp.
A clean sans with monoline strokes and gently rounded geometry. Curves are smooth and near-circular in letters like O and C, while straight-sided forms keep a tidy, engineered feel. Terminals are mostly blunt and squared off, and counters are open, supporting clarity at text sizes. The lowercase shows simple, contemporary constructions with a single-storey a and g, a compact ear on g, and a clear, straightforward t and f; overall spacing and proportions read even and balanced.
Works well for UI and product typography, web and mobile text, and straightforward editorial layouts where clean rhythm and open counters help readability. Its restrained character also fits neutral branding systems, labels, and signage that need a contemporary sans without strong stylistic bias.
The tone is modern and neutral with a mild friendliness from its rounded forms. It feels practical and contemporary rather than expressive, with a calm rhythm that suits everyday interface and editorial contexts.
The design appears intended as a versatile, general-purpose sans: clear shapes, consistent stroke treatment, and uncomplicated lowercase constructions prioritize legibility and broad usability. Its rounded, geometric cues add approachability without sacrificing a crisp, professional finish.
Uppercase proportions look consistent and stable, with clear differentiation between similar shapes (for example I, J, and L) and numerals that read cleanly at a glance. The numerals appear straightforward and proportional, matching the letterforms’ rounded/straight hybrid logic.