Sans Superellipse Isti 7 is a very bold, wide, high contrast, italic, tall x-height font visually similar to 'JLS OverKill' by Fontry West, 'Hubba' by Green Type, and 'Muscle' by Positype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, esports, logos, sporty, futuristic, aggressive, energetic, mechanical, speed cue, impact, tech tone, display clarity, branding, slanted, condensed counters, rounded corners, angular cuts, ink traps.
A heavy, right-slanted sans with squared, superelliptical silhouettes and generously rounded corners. Strokes are compact and forceful with sharp, angled terminals and frequent notch-like cuts that create a machined, stencil-adjacent rhythm. Counters are relatively tight and rectangular, and many joins show deliberate inktrap-style openings that keep interior spaces from closing up at display sizes. The overall texture is forward-leaning and dense, with a slightly modular feel across letters and numerals.
Best suited for display applications where impact matters: headlines, posters, team and event branding, esports and streaming overlays, product marks, and short promotional copy. It also works well for UI-style headings or labels when you want a dynamic, technical voice, but it is less appropriate for long-form reading due to its dense, stylized details.
The font reads as fast and performance-driven, evoking motorsport graphics, sci‑fi interfaces, and action-oriented branding. Its slant and cut-in details add urgency and a technical edge, giving headlines a punchy, competitive tone.
The design intent appears to be a high-impact, speed-oriented sans built from rounded-rectangle forms, combining aerodynamic slant with engineered cutouts to maintain interior openness and create a distinctive, branded texture.
Capitals appear blocky and compact with consistent corner radii, while lowercase maintains the same squared geometry and strong slant, keeping word shapes cohesive. Numerals follow the same clipped, notched construction, which helps them match the alphabet in signage-like settings but can reduce small-size clarity in tight text.