Sans Superellipse Iply 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Loft' by Monotype (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, logos, sporty, aggressive, energetic, modern, impactful, impact, speed, headline, branding, attention, slanted, oblique, blocky, rounded, compact.
A heavy, slanted sans with broad proportions and rounded-rectangle construction. Strokes are thick and uniform with clean terminals, while corners are consistently softened, giving letters a streamlined, machined feel rather than a sharp, edgy one. Counters are relatively tight and often horizontally pinched by the weight, producing strong, poster-like silhouettes. The rhythm is forward-leaning and compact, with sturdy verticals and rounded bowls that read as superelliptical forms across both letters and numerals.
Best suited to short, high-impact settings such as sports branding, event posters, promotional headlines, and bold packaging callouts. It also works well for logos and wordmarks that need a sense of speed and strength, especially when set in tight, punchy phrases rather than long passages.
The overall tone is fast, forceful, and competitive—more “sports headline” than “editorial text.” Its wide stance and strong slant suggest motion and urgency, while the rounded geometry keeps it contemporary and approachable rather than harsh.
The design appears intended to deliver maximum visual impact with a forward-leaning, kinetic stance and simplified, rounded geometry. By combining chunky strokes with superelliptical curves, it aims to stay modern and legible at display sizes while projecting energy and momentum.
Lowercase forms keep a sturdy, single-storey look where applicable, and the numerals match the same blocky, rounded logic for consistent texture in mixed alphanumeric settings. At smaller sizes the dense counters may fill in visually, but at display sizes the bold shapes and smooth curves read clearly and feel cohesive.