Sans Normal Atles 11 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, editorial, modern, friendly, playful, clean, geometric, approachability, clarity, modernity, geometric unity, brand voice, rounded, open apertures, monoline, soft terminals, circular counters.
A clean, monoline sans with strongly circular construction and rounded bowls throughout. Strokes remain even and smooth, with soft terminals and generous curves that keep the texture light and airy. The uppercase reads crisp and structured with simple, geometric proportions, while the lowercase introduces more character through single-storey forms (notably the a and g) and open, readable apertures. Dots are round and prominent, and counters tend toward near-circles, giving the overall rhythm a calm, consistent cadence across text and numerals.
Well-suited for interface labels and product experiences where a clear, contemporary sans is needed with a warmer edge. The rounded geometry also works nicely for branding, packaging, and display settings where approachability and a modern, design-forward feel are priorities, while remaining legible in short-to-medium text blocks.
The overall tone is modern and approachable, with a subtly playful personality driven by the round geometry and softened endings. It feels friendly rather than technical, maintaining clarity while adding a hint of whimsy in the lowercase details and circular punctuation.
The design appears intended to deliver a straightforward geometric sans foundation with softened, friendly details for broad everyday use. It balances clean structure with gently characterful lowercase forms to stand out in branding and digital contexts without sacrificing readability.
Several glyphs emphasize circular motifs (e.g., rounded bowls and eye-like counters), which makes the design feel cohesive and distinctive without becoming decorative. Numerals follow the same smooth, rounded logic, supporting a consistent voice in mixed alphanumeric settings.