Sans Normal Dagoh 3 is a light, narrow, monoline, upright, normal x-height font.
Keywords: ui text, editorial, branding, packaging, captions, clean, friendly, modern, airy, casual, clarity, neutrality, space saving, approachability, everyday text, rounded, open apertures, soft terminals, humanist, minimal.
This typeface uses a simple, even stroke with gently rounded curves and softened joins. Proportions are compact in the horizontal direction, with open counters and clear apertures that keep letters from clogging at text sizes. Terminals are generally straight and clean rather than sharply cut, giving curved letters a slightly softened finish. The lowercase shows a plain, single-storey construction in forms like “a” and “g,” and the figures follow the same restrained, rounded logic for a cohesive overall rhythm.
It works well for interface copy, product labels, and general editorial text where a clean, unobtrusive voice is needed. The compact width and open forms make it suitable for captions, short paragraphs, and information-dense layouts that benefit from a light visual footprint.
The overall tone is calm and approachable, with a contemporary simplicity that feels unforced and easy to read. Its soft curves and open shapes add a friendly, everyday character while staying neutral enough for general-purpose use.
The design appears intended as a straightforward, modern sans for everyday communication, balancing compact proportions with open, rounded letterforms to maintain clarity and a friendly texture in text.
In running text the spacing reads steady and uncluttered, with rounded bowls and smooth curves creating an even texture. The caps keep a straightforward geometric feel, while the lowercase introduces a slightly more human, informal note through its single-storey forms.