Sans Superellipse Horij 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Kaisar' by Hazztype, 'Burlingame' by Monotype, 'Sans Beam' by Stawix, 'Obvia Wide' by Typefolio, 'Crepes' by cretype, and 'JP Alva Expanded' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, modern, approachable, soft geometry, high impact, brand voice, friendly display, rounded, soft corners, blocky, compact counters, heavy terminals.
A heavy, rounded sans with a superelliptical construction: bowls and counters read as softened rectangles rather than pure circles. Strokes are consistently thick with minimal modulation, and terminals are broadly rounded, giving letters a cushioned, chunky silhouette. Curved joins are generous and smooth, while several forms (notably bowls and apertures) stay relatively closed, creating compact internal spaces and a dense, poster-ready color. The overall rhythm is steady and geometric, with sturdy verticals and wide, stable horizontals that keep the texture even in longer lines.
Best suited to display settings where strong presence and legibility at medium-to-large sizes matter, such as headlines, posters, brand marks, packaging, and short-callout signage. It can also work for UI labels or section headers when a friendly, bold voice is desired, though the compact counters suggest avoiding very small sizes for dense text.
The tone is upbeat and friendly, with a toy-like softness that still feels contemporary and assertive. Its rounded, block-forward shapes convey warmth and approachability, while the dense weight and closed counters add a confident, attention-grabbing punch.
The design appears intended to merge geometric clarity with a softened, welcoming feel by using superellipse-derived curves and rounded terminals. It prioritizes impact and a cohesive, modern personality over delicate detail, making it a strong choice for contemporary, approachable display typography.
Round dots on i/j and the broadly rounded corners throughout reinforce a cohesive, softened geometry. The numerals share the same squarish-rounded logic, producing a consistent, signage-like presence across letters and figures.