Sans Superellipse Holup 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Deka' by Australian Type Foundry, 'Futo Sans' by HB Font, and 'Byker' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, modern, approachable, impact, friendliness, modernity, brandability, clarity, rounded, soft corners, blocky, geometric, compact.
A heavy, rounded sans with a superelliptical construction: counters and outer curves feel like softened rectangles rather than perfect circles. Strokes are monolinear and dense, with broad shoulders, blunt terminals, and consistently eased corners that keep the texture smooth even at large sizes. The lowercase is compact with sturdy bowls and short-to-moderate extenders; apertures tend to be somewhat closed, contributing to a solid, poster-like color. Figures are equally weighty and block-friendly, matching the alphabet’s rounded-rectangle rhythm.
Best suited for display use where bold, rounded shapes are desirable: headlines, posters, product packaging, logos, and short UI/wayfinding text. It can work in subheads and callouts, but long paragraphs may feel dense due to the compact counters and weight.
The overall tone is upbeat and approachable, combining strong impact with soft, friendly edges. It reads as contemporary and slightly toy-like, making it feel informal and welcoming rather than corporate or editorial.
Likely designed to deliver maximum visual impact while staying friendly and non-threatening, using softened rectangular curves to create a modern, geometric voice. The consistent rounding and sturdy proportions suggest an emphasis on brandability and clear silhouettes at large sizes.
The design’s tight apertures and thick joins create a bold, unified silhouette, but also reduce internal whitespace in letters like a, e, s, and g. The rounded geometry stays consistent across caps, lowercase, and numerals, giving the font a cohesive, branded feel.