Sans Superellipse Horew 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Tecna' by Corradine Fonts, 'Mercurial' by Grype, 'Futo Sans' by HB Font, 'RBNo3.1' by René Bieder, 'Sans Beam' by Stawix, 'Celdum' by The Northern Block, 'Obvia Wide' by Typefolio, and 'Crepes' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, industrial, friendly, impact, clarity, approachability, systematic geometry, rounded corners, blocky, compact, sturdy, geometric.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and softened corners throughout. Strokes are uniformly thick with minimal modulation, producing dense counters and a strong, even texture. Proportions feel expansive in the horizontals, while lowercase forms maintain a tall, sturdy stance; joins and terminals are clean and unadorned, emphasizing a blocky, engineered silhouette. Numerals and capitals follow the same rounded-square logic, with closed, squared bowls and stable verticals that read clearly at display sizes.
Best suited for headlines, posters, and bold branding where mass and shape are key to recognition. It can work well on packaging and signage, especially when large enough to keep counters from feeling congested. In longer text blocks, it reads as a strong display voice rather than a quiet body-text workhorse.
The overall tone is bold and self-assured, with a contemporary, industrial flavor softened by rounded corners. It feels direct and utilitarian rather than elegant, projecting strength and clarity while staying approachable. The chunky shapes give it a sporty, tech-forward attitude suited to attention-grabbing messages.
The design appears intended to deliver maximum visual impact through thick, rounded geometry and a consistent, system-like construction. Its superelliptical forms and sturdy spacing suggest an aim toward contemporary branding and UI-adjacent display typography where clarity, friendliness, and strength need to coexist.
Round letters like O/Q and bowls in B/P/R lean toward squared interiors, reinforcing the superelliptical theme. The tight apertures and heavy weight create a compact rhythm in paragraphs, favoring impact over delicate detail, and the wide set encourages short, emphatic lines.