Sans Normal Lorat 6 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Equip' by Hoftype; 'Ariana Pro', 'Chronica Pro', 'Interval Next', and 'Natom Pro' by Mostardesign; and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, sporty, confident, friendly, modern, dynamic, impact, energy, approachability, modernity, brand emphasis, oblique, geometric, rounded, bulky, compact.
This typeface is a heavy, oblique sans with broad, rounded forms and smooth, continuous curves. Strokes are thick and even, with gently softened joins and terminals that keep the texture cohesive at large sizes. The proportions feel compact and sturdy, with round counters (notably in O, 8, 9) and a consistent forward slant that creates momentum. Lowercase shows single-storey construction for a and g, and the overall rhythm favors wide, open shapes over sharp, angular detail.
Best suited for display settings such as headlines, posters, packaging, and bold brand marks where the heavy weight and oblique angle can carry personality. It also works well for sports or performance-oriented graphics, short callouts, and promotional copy that needs immediate visual impact.
The overall tone is bold and upbeat, with an energetic, forward-leaning stance that reads as sporty and assertive. Its rounded geometry softens the weight, giving it a friendly, approachable character rather than an aggressive one. The result feels contemporary and promotional, suited to attention-grabbing messaging.
The design appears intended to deliver high-impact, modern communication through a combination of very heavy strokes, rounded geometry, and a built-in forward slant. It emphasizes clarity and punch in large sizes while keeping a friendly tone through softened shapes and generous curves.
The italics are integral to the design rather than a simple slant, with letterforms maintaining balanced internal spaces despite the heavy weight. Numerals are robust and highly legible, with rounded bowls and clear differentiation between similar figures. The texture in running text is dense and impactful, prioritizing display presence over delicate detail.