Sans Normal Lalom 5 is a very bold, normal width, low contrast, italic, short x-height font visually similar to 'Artegra Sans' by Artegra, 'Noah' by Fontfabric, 'Arquitecta' and 'Arquitecta Standard' by Latinotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, friendly, retro, energetic, impact, motion, approachability, display, rounded, bulky, slanted, compact, soft corners.
A very heavy, forward-slanted sans with rounded construction and softened terminals. Letterforms are broad and compact, with generous curves, large bowls, and minimal internal apertures that create a dense, high-impact texture. The italics are built into the shapes (not simply obliqued), giving consistent angled joins and a smooth, continuous rhythm across lines. Numerals are similarly stout and rounded, with the same compact counters and confident, blocky silhouettes.
Best suited to headlines, posters, and branding where a compact, energetic voice is needed. It works well for sports and entertainment graphics, product packaging, and logo wordmarks that benefit from a bold, rounded italic look. For smaller text or information-dense layouts, its tight apertures and dense color may require extra size or spacing to maintain clarity.
The overall tone is bold and upbeat, with a sporty, poster-like presence. Its rounded geometry keeps the weight from feeling harsh, reading more friendly and playful than aggressive. The strong slant adds momentum and a sense of motion, suggesting action-oriented or headline-driven communication.
The design appears intended to deliver maximum impact with a friendly, rounded personality, pairing a strong italic motion with heavy, compact forms for attention-grabbing display use.
The combination of heavy strokes and tight counters makes the font most comfortable at larger sizes, where the rounded details and angled rhythm can remain clear. Forms like S, G, and 2 show pronounced curvature and soft corners, reinforcing a cohesive, rounded design language.