Sans Normal Okmew 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont, 'Acherus Feral' by Horizon Type, and 'Nietos' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, approachable, impact, clarity, modernity, approachability, rounded, geometric, smooth, solid, open counters.
A heavy, rounded geometric sans with smooth curves and largely monolinear strokes. The capitals are broad and stable with generous bowls and open apertures, while joins and terminals stay clean and unflared. Lowercase forms follow a simple, contemporary construction with round dots, compact shoulders, and a single-storey “a,” keeping the texture even and readable. Numerals are sturdy and circular where appropriate, matching the overall soft geometry and consistent rhythm.
Best suited to display and large text applications such as headlines, posters, brand marks, packaging, and signage where its rounded geometry and dense presence can carry across distance and reproduction methods. It can also serve as a punchy UI or editorial accent when used sparingly for emphasis.
The overall tone is modern and approachable, pairing a friendly roundness with a confident, no-nonsense weight. It feels contemporary and practical rather than playful, giving text a clear, direct voice with a warm edge.
The design intention appears to be a contemporary, rounded geometric sans that delivers strong impact without sharpness, balancing friendliness with clarity. Its consistent construction and open forms suggest a focus on versatile, straightforward communication across branding and display settings.
Round letters (C, O, Q) read as near-circular, contributing to a cohesive geometric feel, while diagonals (A, V, W, X, Y) are crisp and help maintain clarity at display sizes. Counters stay open and the shapes avoid fussy detailing, supporting strong legibility and a smooth, even color in paragraphs.