Serif Other Ipsa 10 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, logotypes, packaging, posters, magazines, editorial, fashion, dramatic, elegant, theatrical, attention, luxury, display, branding, calligraphic, flared, sculptural, swashy, tapered.
A high-fashion display serif with extreme thick–thin modulation and sculpted, tapered strokes. Letterforms combine ball terminals, sharp hairline cuts, and flared wedge-like serifs, creating a lively silhouette with frequent inward notches and teardrop counters. Curves are generous and often slightly asymmetric, while verticals feel weighty and compact, producing a punchy rhythm in words. Numerals and capitals maintain the same carved, ornamental logic, with distinctive terminals and strong figure–ground contrast.
Best suited to headlines, deck type, logotypes, and brand marks where the high-contrast detailing can be appreciated. It works well in magazine spreads, fashion/beauty packaging, and poster typography that benefits from a bold, stylized serif voice.
The font conveys a luxe, editorial tone—dramatic and refined, with a hint of theatrical flair. Its sharp hairlines and voluptuous bowls read as fashion-forward and attention-seeking, suggesting premium branding and headline-led layouts rather than quiet text work.
Likely designed as a statement display serif that merges classic high-contrast typography with decorative, carved details for modern editorial and branding contexts. The goal appears to be maximum visual character—distinctive silhouettes and memorable word images—over neutral readability in long passages.
Texture is intentionally irregular in a controlled way: many characters show incised-looking joins and tapered entry/exit strokes that create sparkle at larger sizes. Spacing appears designed for display settings, with dense black shapes balanced by crisp internal cutouts.