Sans Normal Irlo 10 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, retro, chunky, bouncy, approachability, impact, playfulness, retro flavor, display emphasis, rounded, soft, bulbous, high-ink, compact joints.
A heavy, rounded sans with soft, inflated contours and subtly irregular curvature that gives the letters a hand-shaped feel. Strokes are thick and consistent, with rounded terminals and gently pinched joins that create a lively rhythm rather than strict geometric uniformity. Counters are compact and circular to oval, and the overall proportions favor broad, stable silhouettes with a tall lowercase presence. The numerals and capitals maintain the same cushy massing, producing strong color and high impact in text.
Best suited to short, prominent text such as headlines, posters, branding marks, storefront or event signage, and packaging where strong presence and a friendly voice are needed. It also works well for children’s, entertainment, and lifestyle themes, and for display copy that benefits from a soft, chunky texture.
The tone is cheerful and approachable, with a retro cartoon-like warmth. Its bouncy shapes and dense blackness feel bold and informal, reading as friendly signage rather than corporate minimalism. Overall it conveys fun, comfort, and a slightly whimsical personality.
The likely intent is a high-impact display sans that prioritizes warmth and approachability over strict geometry. Its inflated forms and rounded finishing appear designed to create a bold, inviting look with a playful, retro-leaning character.
The design’s softness and tight counters make it most effective at larger sizes, where the rounded details and distinctive joins stay clear. In dense paragraphs at small sizes, the heavy color and compact apertures can visually close up, especially in letters with small interior spaces.