Sans Normal Irme 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Chella' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, retro, bouncy, chunky, impact, approachability, nostalgia, fun, bold branding, rounded, soft, bulbous, compact counters, low apertures.
A heavy, rounded display sans with soft, swollen curves and compact internal counters. Strokes are consistently thick with gently modulated curvature rather than sharp corners, producing a cushioned silhouette throughout. Terminals tend to be blunt and rounded, and many joins (notably in K, R, and the diagonals of V/W/X/Y) are smoothed into broad wedges that keep the overall texture even. Curves in C/G/S and the bowls of B/P/R show relatively closed apertures, while numerals echo the same bulbous construction with simplified, sturdy forms.
Best suited to short, high-impact settings such as headlines, posters, product packaging, and brand marks where a friendly, retro display voice is desired. It also works well for playful editorial callouts, kids or entertainment-oriented graphics, and large UI/marketing banners where strong shape recognition is more important than fine detail.
The overall tone is upbeat and approachable, with a nostalgic, poster-like warmth. Its soft geometry and tightly packed counters create a cozy, cartoon-adjacent feel that reads as fun and inviting rather than technical or formal.
The design appears intended to deliver maximum friendliness and presence through inflated, rounded forms and simplified structure. Its consistent heavy strokes and softened joins aim to produce a cohesive, highly legible-at-large-sizes display texture with a distinct, nostalgic personality.
In text, the dense blackness and closed shapes create strong impact but can reduce clarity at smaller sizes, especially where apertures are narrow (e.g., C/E/S) and counters are small (e.g., a/e). The lowercase has a lively, slightly bouncy rhythm, helped by rounded shoulders and compact spacing that emphasize a bold, cohesive word shape.