Sans Normal Irlo 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, chunky, retro, bouncy, approachability, display impact, playfulness, retro flavor, rounded, soft terminals, bulbous, compact counters, high impact.
A heavy, rounded sans with broad, cushiony strokes and smoothly blunted terminals. Letterforms favor circular bowls and gentle, swelling curves, giving the texture a soft, inflated feel. Counters are relatively tight in many glyphs, with clear, sturdy openings that stay readable at display sizes. The uppercase is compact and blocky, while the lowercase adds a more human, slightly irregular rhythm; punctuation and numerals share the same bold, rounded construction.
Best suited for display typography where bold presence and soft friendliness are desirable—posters, product packaging, storefront or event signage, and logo wordmarks. It also works well for short bursts of text such as social graphics, labels, and playful editorial headlines where a rounded, high-impact voice is needed.
The overall tone is warm and approachable, leaning playful and nostalgic rather than corporate or technical. Its soft massing and bouncy silhouettes suggest fun, informality, and a kid-friendly friendliness, while still reading as confident and punchy in headlines.
The design appears intended to deliver maximum visual impact with an inviting, rounded personality. By combining thick strokes, softened corners, and compact counters, it aims for a retro-leaning, approachable display style that stays legible while feeling fun and informal.
Spacing appears generous enough for large settings, but the dense internal counters mean it will feel darker and more compact as sizes get smaller. Curves and joins are consistently rounded, creating a cohesive, intentionally “puffy” silhouette across letters and numerals.