Sans Superellipse Isse 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports, impactful, confident, playful, retro, sporty, attention grabbing, display branding, ink-trap texture, retro punch, blocky, rounded, compact, geometric, poster.
A heavy, geometric sans built from rounded-rectangle and superelliptical shapes, with squarish counters and broad, flattened curves. Strokes are mostly monoline but show sharp internal notches and wedge-like ink traps at joins and terminals, creating a cut-in, stencil-adjacent feel without actual breaks. The forms are compact and tightly enclosed, with short apertures and strong, flat-sided bowls; the overall rhythm is dense and sign-like, staying highly legible through sheer mass and clear silhouettes.
Best suited to short, high-impact settings such as headlines, posters, product packaging, logos, and sports or event graphics where a dense, powerful texture is desirable. It can also work for wayfinding or large-size signage, but the tight apertures and enclosed counters suggest keeping body text usage limited to larger sizes.
The tone is loud and assertive, reading as energetic and slightly playful due to the rounded corners and exaggerated cut-ins. It carries a retro, athletic display sensibility—confident, punchy, and designed to grab attention in a single glance.
The design appears intended as a maximal, attention-grabbing display sans that combines rounded-rectangle geometry with deliberate cut-ins to add texture and prevent shapes from clogging at heavy weights. The goal is a strong, contemporary silhouette with a hint of retro athletic branding and poster typography.
Uppercase characters emphasize straight-sided geometry (notably E/F/L/T) while rounded letters (C/G/O/Q) keep a squircle profile rather than a true circle. The lowercase mirrors the same construction, with single-storey a and g and prominent, circular i/j dots that add a friendly, graphic accent. Numerals are robust and poster-ready, matching the same squared curvature and tight counters.