Sans Superellipse Japi 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, industrial, rugged, sporty, retro, loud, maximum impact, brand presence, industrial edge, display clarity, blocky, compact, squared, rounded, stencil-like.
A heavy, block-based sans built from rounded-rectangle and superellipse forms. Strokes are consistently thick with mostly straight sides and softened corners, producing compact counters and a strong, uniform color on the line. Many joins and terminals are cut with sharp, triangular notches or chamfers, adding a mechanical, almost stencil-like bite to otherwise rounded geometry. Proportions feel broad and squat, with tight interior space and simplified shapes that prioritize impact over fine detail; numerals echo the same squared, rounded construction and deep cuts.
Best suited to display settings where bold, compact letterforms are desirable: posters, headlines, sports and team-style branding, packaging, and attention-grabbing signage. It can also work for short UI labels or badges when set with generous spacing, but its tight counters and strong weight make it less ideal for long passages of small text.
The overall tone is loud and forceful, with an industrial, poster-ready presence. The combination of soft corners and aggressive notches reads sporty and rugged, evoking athletic branding, arcade-era display type, and utilitarian labeling.
This design appears intended to deliver maximum punch through chunky superellipse construction, while the recurring chamfered notches add a distinctive, industrial character. The goal seems to be a robust display sans that feels engineered and energetic rather than neutral.
The distinctive notched cuts appear repeatedly across capitals, lowercase, and figures, giving the face a signature rhythm and helping differentiate similar shapes at large sizes. Round letters (like O/C/G) stay squarish rather than circular, and the dense counters make the font feel especially solid in headlines.