Sans Superellipse Isky 10 is a very bold, wide, high contrast, upright, tall x-height font visually similar to 'EastBroadway' by Tipos Pereira (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, industrial, sporty, retro, assertive, playful, impact, brand voice, signage, texture, blocky, condensed curves, rounded corners, ink-trap cuts, compact counters.
A heavy, block-forward sans with squarish, superellipse-derived bowls and strongly rounded corners. Strokes are mostly monolinear but punctuated by sharp triangular notches and cut-ins that create a chiseled, ink-trap-like texture at joins and terminals. Counters are compact and often rectangular, with a generally horizontal, stable rhythm and sturdy verticals. The lowercase keeps a tall, sturdy silhouette with simple, squared apertures; numerals are equally chunky and geometric, matching the same cut-corner logic.
Best suited to high-impact settings such as headlines, posters, sports and event branding, packaging fronts, and logo wordmarks where its mass and cut details can be appreciated. It can work for short subheads and labels, but the tight, dense interior shapes suggest avoiding long body text or very small sizes.
The overall tone is loud and confident, mixing industrial signage energy with a playful, slightly vintage display attitude. Its cut-in details add grit and motion, giving headlines a sporty, competitive feel while staying clean and graphic.
Likely designed as a display sans that modernizes rounded-rectangle geometry with aggressive cut-ins for extra bite and separation. The goal appears to be maximum presence and quick recognition, with a consistent, engineered texture across letters and figures.
The distinctive notch/cut treatment appears consistently across rounds and joints, helping keep dense shapes readable at large sizes while adding character. Spacing looks intentionally tight and compact, emphasizing solid word shapes and a poster-like presence.