Sans Normal Wumum 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, branding, kids media, friendly, casual, approachable, playful, relaxed, human touch, approachability, informal clarity, soft display, rounded, soft, hand-drawn, monoline, open counters.
A rounded, monoline sans with softly tapered stroke endings and subtly irregular curves that suggest a hand-drawn construction while staying clean and consistent. Terminals are generally blunt with slight rounding, and joins lean toward smooth, continuous transitions rather than sharp corners. Round letters (O, C, G, Q) are drawn as slightly organic ovals; counters are open and generous, supporting clarity. Overall spacing reads airy and even, with simple, unembellished forms that keep the texture light and readable.
This face works well for short to medium-length copy where a friendly, approachable tone is desired—packaging, posters, social content, display headings, and brand touchpoints. It also suits educational or kid-oriented materials and signage where soft shapes and open counters support quick recognition.
The tone is warm and informal, conveying a personable, easygoing voice. Its gentle irregularity adds charm and a human touch without becoming messy, making it feel friendly rather than technical or corporate.
The design appears intended to blend the familiarity of a clean sans with the warmth of hand-drawn lettering, prioritizing approachability and legibility over strict geometric precision. Its rounded forms and understated quirks aim to create an inviting texture that stands out in display use while remaining comfortable in reading.
The letterforms favor straightforward geometry with mild asymmetries that keep lines from feeling rigid. Numerals match the same rounded, uncomplicated construction, helping mixed text maintain a consistent, casual rhythm.