Sans Normal Likor 14 is a very bold, normal width, low contrast, italic, tall x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, sporty, dynamic, assertive, modern, punchy, impact, motion, headline focus, branding, slanted, rounded, compact, sturdy, smooth.
A heavy, slanted sans with rounded, softly squared curves and a sturdy, low-contrast build. Letterforms show compact counters and broad strokes, with a forward lean that creates a strong directional rhythm. Curves are smooth and continuous, terminals are clean and largely unadorned, and the overall texture reads dense and bold, especially in the lowercase where bowls and apertures stay relatively tight. Numerals follow the same robust, simplified geometry for consistent color in lines of text.
Best suited to headlines and short-form display settings where impact and speed are desirable, such as posters, sports branding, packaging callouts, and bold signage. It can work for brief emphasis in UI or editorial layouts, but the dense strokes and tight counters make it more effective for titles than long body text.
The font projects motion and urgency, with a confident, high-impact voice suited to energetic messaging. Its forward slant and muscular weight feel contemporary and athletic, leaning toward action-oriented, attention-grabbing typography rather than quiet neutrality.
The design appears intended to deliver a strong, contemporary italic sans for high-energy branding and display typography, prioritizing momentum, solidity, and a cohesive rounded geometry across the character set.
In the sample text, the heavy weight and compact internal spaces create a strong typographic “block” that can dominate a page; spacing and the italic angle help maintain flow despite the dense color. The shapes remain legible at display sizes, with a cohesive, rounded construction across caps, lowercase, and figures.