Sans Normal Lidun 14 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Plasto' by Eko Bimantara, 'Muller' and 'Muller Next' by Fontfabric, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, bold, playful, punchy, impact, motion, friendly boldness, display legibility, slanted, rounded, soft corners, blocky, compact.
A heavy, right-slanted sans with rounded, swollen curves and broadly cut terminals that keep counters open despite the mass. The letterforms lean on circular bowls and smooth joins, with a compact, forward-tilting stance and minimal stroke modulation. Uppercase shapes are broad and sturdy with simplified geometry, while lowercase forms are tall and full, emphasizing large bowls and short, firm arms. Numerals match the same chunky, rounded construction and read clearly at display sizes.
Best suited to attention-grabbing headlines, posters, and branding where a bold, fast-moving voice is needed. It can work well on packaging and promotional graphics, and in sports or entertainment contexts where impact and energy matter more than long-form reading comfort.
The overall tone is assertive and kinetic, combining weighty impact with friendly, rounded shapes. Its strong slant and compact rhythm suggest motion and urgency, giving it a sporty, promotional feel rather than a quiet editorial one.
The design appears intended as a high-impact italic display sans that delivers strong presence while staying friendly through rounded geometry and open counters. Its construction prioritizes immediate legibility and visual momentum for short bursts of text.
The slant is consistent across cases and figures, creating a unified forward momentum. Round letters like C, O, Q and e show generous curvature, while straight-sided forms like E, F, H and N remain softened by rounded corners and blunt endings, keeping the texture cohesive and approachable.