Sans Normal Medih 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, 'Garet' by Type Forward, and 'Codec Pro' and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event graphics, sporty, punchy, energetic, retro, confident, high impact, speed emphasis, headline presence, brand punch, slanted, rounded, compact apertures, heavy counters, blunt terminals.
A heavy, slanted sans with rounded geometry and compact internal spaces. Forms are built from broad, smooth curves with blunt, squared-off cuts that create sharp-looking joins and angled terminals. Counters tend to be small and sturdy, with several letters showing tight apertures and simplified openings for maximum ink coverage. Overall spacing feels robust and blocky, emphasizing solid silhouettes and strong word shapes.
Best suited to headlines, posters, and short emphatic copy where its dense shapes and slanted energy can carry the layout. It also fits sports and action-oriented branding, bold packaging callouts, and event graphics where high-impact wordmarks and large-scale type are required.
The tone is bold and kinetic, with a fast, forward-leaning posture that reads as athletic and assertive. Its chunky roundness keeps the voice friendly rather than severe, while the hard cuts add a slightly industrial, retro-display edge.
The design appears intended to maximize visual impact through dense, rounded forms and a consistent forward slant, creating strong silhouettes that hold up in display settings. The combination of smooth curves and sharp cut terminals suggests a deliberate blend of friendly roundness with a brisk, engineered edge.
Uppercase and lowercase share a cohesive, mass-forward rhythm; round letters like O/Q and numerals such as 6/8/9 appear especially dense, with minimal interior whitespace. The slant and angled cut-ins create a consistent sense of motion across both text and numerals, making the face feel designed for impact at larger sizes.