Sans Normal Medew 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to '403 Glaco' by 403TF, 'Acumin' by Adobe, 'Muller Next' by Fontfabric, 'Allotrope' by Kostic, 'Molde' by Letritas, and 'Identa' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promo graphics, sporty, punchy, energetic, retro, confident, impact, momentum, display, branding, emphasis, slanted, heavyweight, compact counters, rounded corners, bracketless.
This typeface is a heavy, slanted sans with broad proportions and simplified, rounded construction. Strokes are thick and uniform with medium optical contrast created mainly by curved joins and tight internal counters rather than sharp modulation. Letterforms lean forward consistently, with stout terminals, minimal detail, and a generally squarish geometry softened by large curves. The lowercase shows sturdy bowls and short extenders, while the numerals are chunky and tightly drawn, producing a dense, high-impact texture in text.
Best suited for bold headlines, posters, and promotional graphics where impact is the priority. It can work well for sports-leaning branding, packaging callouts, and short, emphatic phrases in editorial or advertising layouts.
The overall tone is assertive and kinetic, with a forward-leaning stance that feels sporty and attention-grabbing. Its rounded massing and compact counters add a slightly retro, poster-like flavor while staying clean and contemporary.
The design appears intended to deliver maximum presence with a fast, forward motion, using simplified sans forms and rounded geometry to stay approachable while remaining forceful. Its proportions and dense color suggest a focus on display use and brand-forward messaging.
In longer lines the strong weight and tight apertures create a dark color, so spacing and size choices will strongly affect readability. The slant and broad stance make it feel built for display more than delicate typographic nuance.