Serif Flared Ushu 3 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Arkais' by Logitype (names referenced only for comparison).
Keywords: editorial, book text, magazine, branding, headlines, classic, literary, warm, refined, traditional, text readability, classic voice, humanist warmth, distinctive terminals, flared serifs, bracketed, calligraphic, humanist, soft joins.
A flared serif with gently swelling stems and softened, bracketed terminals that create a subtle wedge effect rather than hard, rectangular serifs. The stroke contrast sits in the mid range, with rounded joins and slightly sheared curves that give counters a lively, humanist rhythm. Uppercase forms feel stable and open, while the lowercase shows a compact, readable construction with a two-storey “a,” a single-storey “g” with a pronounced ear, and a “t” whose top has a small angled terminal. Numerals are sturdy and text-oriented, with clear shapes and modest modulation that keeps them consistent with the letterforms.
This font is well suited to editorial typography, long-form reading, and book or magazine layouts where a slightly humanist serif texture improves comfort and tone. It also works for branding, packaging, and headlines that need a classic voice with a distinctive, flared finish.
The overall tone is bookish and traditional, with a warm, crafted feel that nods to calligraphic origins without becoming ornamental. It reads as confident and established—suited to settings where you want heritage and authority, but with a friendlier softness than a sharp, high-contrast text serif.
The design appears intended to balance traditional serif conventions with a more organic, pen-influenced terminal treatment, producing a readable text face that retains personality in display sizes. The moderate contrast and flared stroke endings suggest an emphasis on approachable refinement rather than strict, mechanical precision.
Spacing and rhythm appear even in paragraph setting, with generous inner counters and terminals that help maintain clarity at text sizes. The flared endings add character at larger sizes, especially in capitals and on diagonals, without overwhelming the texture of a block of copy.