Sans Normal Veduh 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, modern, lively, approachable, warmth, motion, informality, approachability, modernity, rounded, soft, humanist, slanted, open.
This typeface is a rounded, slanted sans with soft terminals and a smooth, continuous stroke. Curves are generously inflated and corners are eased, giving letters a supple, slightly “hand-drawn” feel while remaining clearly constructed rather than script-like. The italic slant is consistent across uppercase, lowercase, and figures, and the rhythm is fairly airy with open apertures and broad bowls. Proportions vary a bit from glyph to glyph, contributing to an informal, dynamic texture in text.
It works well for brand identities that want a warm, modern voice, and for packaging or promotional graphics where rounded italics can add motion and friendliness. The lively texture also suits posters, short headlines, and social content; in longer text it will read best at comfortable sizes where the soft shapes and slant remain clear.
The overall tone is friendly and informal, with a breezy, conversational energy. Its rounded shapes and steady slant read as approachable and contemporary rather than technical or formal, making it feel easygoing and personable.
The design appears intended to provide an italicized sans that feels energetic and human, emphasizing rounded construction and a relaxed rhythm for approachable display and branding use.
Uppercase forms stay simple and geometric-leaning, while lowercase shows more personality through rounded joins and single-storey constructions (notably in a and g). Numerals are smooth and curvy, matching the lowercase softness and maintaining the same slanted posture for a cohesive page color.