Sans Normal Gonim 7 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: ui labels, app onboarding, packaging, posters, social graphics, friendly, casual, informal, approachable, lively, friendliness, informality, space saving, modernity, rounded, soft, oblique, humanist, open.
A compact, oblique sans with rounded terminals and smooth, continuous curves. Strokes stay even and low-contrast, with gently softened corners that keep forms from feeling rigid. Proportions are tight and slightly condensed, while counters remain relatively open for clarity. The rhythm is energetic and handwritten-adjacent without becoming irregular, balancing clean geometry with humanist shaping in letters and figures.
Works well for short-to-medium text where a friendly, contemporary voice is needed—such as UI labels, product or packaging copy, and casual brand messaging. The compact width and even stroke weight also make it useful for space-conscious headings, callouts, and social or promotional graphics.
The overall tone is warm and conversational, with a light, breezy slant that reads as informal and personable. Its softened structure and friendly curves give it a modern, everyday feel suited to approachable messaging rather than formal editorial typography.
The design appears intended to provide a clean sans foundation with a relaxed, italic-forward personality—combining rounded, low-contrast construction with a brisk slant for a modern, approachable voice.
Caps and lowercase share consistent rounding and a steady diagonal stress from the oblique construction, helping text feel cohesive in longer lines. Numerals follow the same soft, even-stroke logic, keeping a uniform color in mixed alphanumeric settings.