Sans Normal Uhluy 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Litmus' by Indian Type Foundry, 'Diaria Sans Pro' by Mint Type, 'Bosis' by Monotype, 'Ponta Text' by Outras Fontes, 'Centrale Sans Condensed' by Typedepot, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, subheads, posters, branding, signage, confident, modern, clean, friendly, editorial, clarity, versatility, modernization, readability, strong presence, rounded, open apertures, crisp edges, smooth curves, compact.
This typeface presents sturdy, rounded letterforms with smooth, circular bowls and clean, unbracketed joins. Stroke endings are mostly flat and crisp, with subtle optical taper in places that keeps the forms from feeling mechanical. Counters are generous and apertures stay open, supporting clarity in letters like C, S, a, e, and g. Uppercase proportions feel stable and slightly compact, while lowercase maintains a straightforward, contemporary structure with a two-storey g and a simple, readable a; numerals are solid and evenly weighted with clear differentiation.
It performs especially well in headlines, subheads, and short passages where a strong, clean silhouette is needed. The sturdy construction and open counters make it suitable for branding systems, signage, and marketing materials that require legibility at a range of sizes. In editorial layouts it can provide a clear hierarchy when paired with a quieter text face.
The overall tone is confident and modern, with a friendly softness coming from the rounded geometry. It reads as practical and no-nonsense rather than playful, delivering a contemporary voice suitable for clear communication. The rhythm feels steady and controlled, lending an editorial seriousness without becoming formal.
The design intention appears to be a contemporary, highly legible sans with softened geometry—aiming for broad usability across display and communication contexts while maintaining a calm, modern character.
The family shows consistent curvature across round letters (O, Q, C) and maintains a disciplined vertical/horizontal logic in stems and crossbars, giving text a tidy, organized texture. Spacing appears balanced for continuous reading, and punctuation in the sample text holds up at display sizes with strong presence.