Sans Normal Omnam 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Plak' and 'Neue Plak Display' by Monotype, 'Crique Grotesk' by Stawix, and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, impactful, straightforward, bold impact, modern branding, clear display, geometric consistency, geometric, rounded, blocky, clean, sturdy.
A heavy, geometric sans with broad, rounded curves and mostly uniform stroke thickness. Counters are compact and apertures tend toward closed or narrow, giving the letters a dense, solid color on the line. Terminals are clean and squared-off, while round letters (O, C, G, Q) feel circular and stable; diagonals in A, V, W, X, and Z are wide and emphatic. The lowercase uses simple, single-storey forms and a short, functional shoulder/arm treatment, keeping the overall rhythm tight and punchy.
Best suited to headlines, posters, branding marks, and short statements where strong presence is needed. It also works well for signage and packaging where quick recognition and a solid typographic block are desirable, especially with slightly increased letterspacing.
The overall tone is direct and high-energy, with a friendly modernity driven by rounded geometry and bold presence. It reads as pragmatic and confident rather than delicate or expressive, aiming for clarity and impact at a glance.
The design appears intended to deliver a bold, contemporary sans voice with geometric consistency and high legibility at display sizes. Its simplified forms and dense color suggest a focus on impactful messaging and modern brand-forward typography.
Because the interior spaces are relatively small for the weight, the design benefits from generous tracking and moderate-to-large sizes where the shapes can breathe. Numerals match the same sturdy construction and appear optimized for attention-grabbing display settings.