Serif Normal Pemum 3 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Agna' by DSType, 'Acta Display' and 'Acta Pro Display' by Monotype, and 'Blacker Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, magazines, branding, posters, packaging, editorial, fashion, luxury, dramatic, refined, display elegance, editorial voice, premium feel, modern classic, high-contrast, sharp, crisp, bracketed, tapered.
A high-contrast serif with crisp, tapered strokes and sharp wedge-like serifs. The design alternates between hairline connectors and weighty verticals, creating a sculpted, calligraphic rhythm. Curves are smooth and tightly controlled, with pointed joins and narrow interior apertures in several letters. Capitals feel stately and slightly condensed in impression, while lowercase forms keep a traditional structure with a two-storey a and g, a compact e, and a narrow, sharp-shouldered r. Numerals follow the same contrast and pointed terminal language, producing an elegant but assertive texture in display sizes.
Best suited for headlines, subheads, and short editorial passages where its contrast and fine details can be appreciated. It works well for magazine design, luxury branding, beauty and fashion communication, premium packaging, and event or cultural posters. For longer reading, it will typically perform more comfortably at larger text sizes with generous leading.
The overall tone is polished and dramatic, reading as modern editorial rather than rustic or bookish. Its razor-thin hairlines and pointed details give it a fashionable, premium feel that suggests sophistication and precision. The rhythm is confident and formal, with a touch of theatrical flair in the sharp terminals and swelling curves.
The design appears intended to deliver a contemporary take on classic high-contrast serif construction, balancing traditional letterforms with sharper, more graphic terminals. It aims to create a strong typographic voice that signals quality and refinement while remaining legible and structured in conventional Latin forms.
The spacing and letterfit in the sample text produces a bold, poster-like color with clear word shapes, but the delicate hairlines and fine serifs are visually prominent and benefit from adequate size and clean reproduction. The italic is not shown; all examples present an upright roman.